Podcast · Business

Cracking Content Podcast

By Claire Winter

85 episodes

Episodes

Jul 19, 2022 · 7:15 · Episode 84
A New Chapter
This week is my last episode of Cracking Content. I've absolutely loved every minute of producing and creating this podcast. It's been an incredible journey and I've loved…
Jul 12, 2022 · 7:44 · Episode 83
Writing Tools and Techniques
In this week's episode, I want to focus on writing tools and techniques that make you a better and more productive writer. These are things that have worked for me and my…
Jul 5, 2022 · 7:46 · Episode 82
How to Come up With New Content Ideas
In this week's episode, I'm going to be talking about how to generate new content ideas. Often when you've been creating content for your business you start to run out of ideas…
Jun 28, 2022 · 7:27 · Episode 81
How to Get Your Creative Mojo Back
In this week's episode, I'm covering what to do if you lose your creative mojo? How do you spark creativity when life feels like too much? For me, creativity is as essential as…
Jun 21, 2022 · 9:54 · Episode 80
Ep. 80 How To Be a More Productive Writer
In this week's episode, I am talking about how to become a more productive writer. Now, back in the day, I used to have to produce a huge amount of features and content to a…
Jun 14, 2022 · 13:46 · Episode 79
How to Start Writing Creatively
In this week's episode, I'm going to be talking about how to start writing creatively. You may have heard about my walking and writing adventures and my new business, the…
Jun 7, 2022 · 12:52 · Episode 78
How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney
This week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking…
May 31, 2022 · 8:10 · Episode 77
Creating Conversations With Your Content
In this week's episode, I'm going to be talking about creating conversations with your content. Now, this sounds really simple, but I think sometimes this is where people go…
May 24, 2022 · 7:59 · Episode 76
How to Get the Most Out of Your Podcast Guest
In this week's episode, I'm going to be focusing on how to interview podcast guests. Now, I've been a journalist for 20 years and way back when I worked at ITN, I had to…
May 17, 2022 · 14:05 · Episode 75
Why You Should Start a Podcast in 2022
In this week's episode, we are celebrating an amazing milestone with this podcast, we have hit 10,000 downloads! It's been one of my favourite bits of content that I have created…
May 10, 2022 · 6:41 · Episode 74
Why You Should Join The Awaken The Creatrix Circle
This week, I want to talk about my walking and writing journey and how it evolved into an online course. Now, I can hear many people thinking, "how can you make walking and…
Apr 26, 2022 · 8:28 · Episode 73
How To Create Content When Life Gets Tough
In this week's episode I'm going to be dealing with a subject that often gets brought up by people in my Facebook group, what do you do when life gets tricky? Maybe events in…
Apr 19, 2022 · 7:27 · Episode 72
My Walking and Writing Journey!
This week it's a bit more of a personal conversation. I'm going to be talking about my own walking and writing journey and how I have used my passion to create writing programs…
Apr 12, 2022 · 16:21 · Episode 71
What's the Walk & Write Awaken the Creatrix Course like?
This week I'm sharing a live recording I did with the brilliant Awena Naomie Ella. Awena is a Certified mBIT and transformational success coach, for ambitious, soul-led women…
Apr 5, 2022 · 10:16 · Episode 70
Being Video Confident
This week's episode is all about how to be more confident on video. Video is going to be increasingly used by people to promote their businesses, their goods and services, and…
Mar 29, 2022 · 6:06 · Episode 69
Do I Really Have to do Reels?
This week's episode is all about reels and if we really have to do them. You would have to be hiding under a rock, not to notice the number of people using short-form video…
Mar 22, 2022 · 8:38 · Episode 68
How to Combat Writer's Block
This week I'm going to be discussing how you can get into the writing and content creating zone when you just don't feel like it when you are tired or right out of inspiration…
Mar 15, 2022 · 24:32 · Episode 67
How to Optimise You Customer's Journey with Limarah Crathorne
This week I am joined by Limarah Crathorne because, in a previous episode, I was talking about SEO and your customer journey and how you can make your website experience for your…
Mar 8, 2022 · 11:42 · Episode 66
How to Maximise Winning an Award
This week is all about how to maximize winning a business award. Now, the reason why it's this week's title is because I've got some amazing news to share with you. The Cracking…
Mar 1, 2022 · 12:15 · Episode 65
Can You Do Content Marketing Without Social Media
This week, I have been having some really interesting conversations about marketing on social media. Some people are tired, they're tired of spending a long time online marketing…
Feb 22, 2022 · 11:03 · Episode 64
Becoming an Authority at What You Do
This week, I am really excited to be talking about becoming an authority at what you do. So why is that important? Why is it important to elevate your expert status? Well…
Feb 15, 2022 · 9:07 · Episode 63
How to be Authentic with Your Writing
This week, I'm going to be talking about how to be authentic with your writing. So one of the first things to think about is you need to know what your why is. Why you've created…
Feb 8, 2022 · 9:21 · Episode 62
The Benefits of Blogging
This week, we're going to be talking about the benefits of blogging. Now, I've done a few episodes about blogging and why it's so important for your business but people either…
Dec 14, 2021 · 5:22 · Episode 62
Ep. 61 How to Have an Authentic Voice in Your Content
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger…
Dec 7, 2021 · 12:28 · Episode 60
Ep. 60 Creating Compelling Content for Social Media
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger…
Nov 30, 2021 · 6:02 · Episode 59
Ep. 59 How To Create A Brilliant Guest Signature Talk
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger…
Nov 23, 2021 · 26:29 · Episode 58
Ep. 58 Navigating the Pitfalls of Parenting Teens with Clare Cogan
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger…
Nov 16, 2021 · 7:49 · Episode 58
Ep. 57 How Being A Guest Expert Raises Your Profile
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger…
Nov 9, 2021 · 9:30 · Episode 56
Ep. 56 Are you Credible or Visible? Six Steps to Becoming More Credible
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger…
Nov 2, 2021 · 8:15 · Episode 56
Ep. 55 Getting Visible In A Way That Feels Good
Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger…

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About the show

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd?

If you want to grow your business and get more leads with content marketing then this is the show for you.

Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week.

This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create.

Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too.

Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her 'shedquarters' in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.

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