The Playbook: From Idea to Spinout

The builders' episode. Colin and Christian walk the six stages of the studio playbook: sourcing ideas against an unfair-advantage filter, running 4–12 week validation sprints with kill thresholds set in advance, building the smallest product that generates commercial evidence, converting obsessed operators into founders with real packages, launching through every unfair channel, and spinning out clean — IP, governance, and cap table — so outside capital can come in. Plus why celebrating the kill memo is the cultural heart of the whole model.