Special Event: Pod U Series | Pt. 3 | Dept. of Hydration

The hosts sit down with (another) Jared from Dept. of Hydration to taste the brand’s sparkling hydration drink and discuss its beer-can-inspired design, patriotic positioning, and appeal to consumers seeking alternatives to alcohol. They also talk about the company’s social media strategy, preorder availability at deptofhydration.us, its planned Amazon launch, and the brand’s presence at PodU. Check them out at: deptofhydration.us