AI Conference Booths Sounding Fake & How to Tell True AI Products Apart from Slop

Christian just got back from AI4 in Vegas, and the trade show floor was a wall of slogans that meant nothing: "the AI governance moat for this," "the context layer for that." So the team asks the obvious question: is this a bubble or is the market just this saturated with AI right now? Martin makes the case that both are true at once. Colin compares it to the NFT gold rush. Then they get practical: how do you actually tell a real AI product from a marketing costume, and what's the first move a manufacturing client should make before hiring anyone to "do AI" for them?